217 Making Websites Win by Dr. Karl Blanks and Ben Jesson
The Marketing Book Podcast
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Do You Know What's Wrong With Your Website?
Most web marketers run straight to the marketing pharmacy and just cram their web pages with every possible remedy. And then they wonder why the web sides cluttered and converts no better or worse than the previous version. The real objections are not to do with particular page elements, but over all, things that need to be fixed at the right place and time within the conversion funnel. In other good book about value propositions, you have an enormous on writing well and about e-mail psychology. We've soak up any tips for our writing techniques - it's one of my favourite books ever.
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