Building a Lifestyle Brand Through Retail Experiences

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✅ Prefer 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching:

→ Starting your ecom biz? https://foundr.com/pages/coaching-start-application

→ Already selling and want to scale? https://foundr.com/pages/coaching-growth-application

What You’ll Learn in This Episode

In this episode, Aimee Smale, founder of Odd Muse, shares how she went from designing £10 logos to building a £24M self-funded fashion brand.

She reveals:

✅ How she launched Odd Muse with just £12,000 and no investors

✅ The pre-order strategy she used to scale profitably

✅ How she handled copycats like PrettyLittleThing

✅ The power of organic influencer marketing

✅ Her approach to community-driven brand building

If you’re an entrepreneur looking to build a high-growth eCommerce brand, this interview is packed with insights on organic marketing, brand positioning, and scaling without outside funding.

📩 How We Can Help You Scale Your Business Faster

🔥 Want to learn directly from 7, 8 & 9-figure founders inside Foundr+?

Start your $1 trial today → http://www.foundr.com/startdollartrial

💡 Prefer a custom roadmap and 1-on-1 coaching?

→ Starting from scratch? Apply here → https://foundr.com/pages/coaching-start-application

→ Already have a store? Apply here → https://foundr.com/pages/coaching-growth-application

🔗 Connect With Nathan Chan

📸 Instagram → https://www.instagram.com/nathanchan

💼 LinkedIn → https://www.linkedin.com/in/nathanhchan/

🔗 Connect With Aimee Smale & Odd Muse

📸 Instagram → https://www.instagram.com/aimeesmalex

💼 LinkedIn → https://www.linkedin.com/in/aimee-smale-330565134/

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