This is Eric Golden and my guest today is Alex Taub. Alex is the co-founder and CEO of Upstream, a no-code DAO platform, as well as the co-founder of Truth Labs, the team behind NFT projects Illuminati and Goblintown. Alex is an expert on forming communities, especially around NFTs and DAOs. In this episode, we discuss the best use cases for DAOs, the challenges of announcing NFT roadmaps, and why Truth Labs targets different audiences with each project. Please enjoy this conversation with Alex Taub.

For the full show notes, transcript, and links to the best content to learn more, check out the episode page here.

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Show Notes

[00:02:16] - [First question] - All of the projects he’s involved with and how they intersect

[00:03:42] - How relationships are at the core focus of what gives him a superpower 

[00:05:24] - His transition from Web2 to Web3 and how it’s playing out for Upstream

[00:06:26] - The legal structure of DAOs and what they unlock for people  

[00:08:14] - Whether or not the size of a DAO makes control difficult

[00:09:12] - Other exciting things he’s seeing in Upstream  

[00:09:56] - Whether or not Illuminati was always on the Upstream roadmap 

[00:11:27] - The creative process for Illuminati and Goblintown 

[00:13:23] - How quickly the idea for Goblintown went from concept to launch 

[00:16:07] - The push pull caused by the participants in the NFT market

[00:18:24] - Why they doxed themselves after a successful anonymous launch 

[00:21:26] - How the space came about and became so popular 

[00:22:18] - Why there is such a lack of people trying new things in NFTs

[00:23:39] - What it’s like trying to find talent and onboard people in his projects

[00:24:41] - His take on the NFT marketplace and why he made his own  

[00:27:35] - The rabbithole of refunding participants for NFT purchases

[00:28:45] - How vault DAO helps keep NFTs safe 

[00:29:48] - Overview of the multiple wallet on Metamask and using it

[00:31:23] - What leads to a bad community when people come together

[00:32:08] - Selection bias and controlling for it to filter out bad actors

[00:33:18] - What he’s excited to see built over the next six months and six years 

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