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Nir Eyal is a bestselling author, sought-after speaker, and world-renowned expert in behavioral design, psychology, and technology. He is the author of Hooked: How to Build Habit-Forming Products, a groundbreaking book that has shaped product development strategies at leading companies like Google, Facebook, and Twitter, and Indistractable: How to Control Your Attention and Choose Your Life, named a Best Business Book of the Year by Amazon and Goodreads. 

Combining insights from behavioral economics and technology, Nir provides actionable strategies for creating engaging products, improving focus, and building sustainable habits. He is a frequent speaker at Fortune 500 companies, top universities such as Stanford Graduate School of Business, and industry conferences worldwide. Nir’s expertise has been featured in The New York Times, Harvard Business Review, TechCrunch, and Bloomberg, cementing his reputation as a leading authority in his field. Visit NirAndFar.com to learn more about his work and insights.

➡️ Show Links        

https://www.instagram.com/neyal99/ 

https://x.com/nireyal/ 

https://www.linkedin.com/in/nireyal/ 

➡️ Books

https://www.amazon.com/Indistractable-Control-Your-Attention-Choose/dp/194883653X 

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➡️ Talking Points

00:00 - Intro

02:56 - A Day in Nir Eyal’s Life

06:09 - Why To-Do Lists Don’t Work

12:40 - The Moment That Changed Nir’s Path

16:43 - Focus vs. Traction

23:34 - Sponsor Break: The Hustle Daily Show

24:30 - Mastering Time Blocking

34:26 - Understanding Brain Triggers

41:18 - Sponsor Break: Range Rover Sport

42:53 - Rewiring Your Brain’s Reactions

47:07 - Time Blocking and Relationships

53:52 - The 4 Steps to Time Blocking Success

57:23 - The Lesson Missing from Nir’s Book

1:00:10 - Advice to 20-Year-Old Nir