Atomic Research: how to dynamically manage qualitative research - Tomer Sharon, Co-founder and Chief Experience Officer of anywell
Insights Unlocked
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The Importance of Observation in Research
Atomic research is an approach to managing research knowledge by redefining that atomic unit of a research insight. A nugget, based on the kind of the definition, has three components. One is the observation; one is why? But also why? Why this is happening? So it's not just, I have an example just for that. It's really important to write clear words about what is it that you learned and why is that important or significant?
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