The Origin Story of Narrative Power

"I feel like we were separated at birth. I'm just going to be honest because I love everything you just said," says CNN's John Sutter. "It's part of my origin story and it's the deep reason why I went that way in my career." The author is a consultant who helps procurement organizations for large industrial companies, corporations be more efficient. For people listening to us, who have a much smaller business, maybe it's still, it's still a lot of effort.