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16min chapter
Drunk Elephant: Tiffany Masterson
How I Built This with Guy Raz
Entering the National Market through Sephora
The speaker discusses their entry into the national market through Sephora, highlighting their initial challenges and strategies for gaining exposure. They also delve into the potential of building a successful brand through Sephora and the importance of utilizing social media. Ultimately, their products become bestsellers and earn a spot on the favorites wall in every Sephora store.
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