Edu: Habit Forming Products - The Secrets Of User Retention with Nir Eyal
The Startup Podcast
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Product Market Fit Is Not a Methodology
The hook model is the how you ask yourself these five fundamental questions. What's the internal trigger that your product is addressing? What's that emotional itch? Not the functional need. Question number two, what the external trigger that prompts user to action question number three is the action simple enough to lead the user to a reward and how can it be made simpler for variable reward number five?
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