Driving Predictable Growth

I personally can't think of the last time I've purchased a software or trialed something that didn't have good design. The analytical non artsy side is there are people that probably don't even notice and so I'm not saying it's like true for everybody but if I pull up a short list of competitors and I'm looking at all of them. I'm one with kind of like the best design and layout that compliments the messaging already stands out in my mind. But anyway, so today we're not going to be talking about design we're going to betalking about driving predictable growth.