Tik tak's economics are set up as a zero sum game, right? There's a fixed pot of money, a billion or so dollars, that they distribute to the craters on form perviews. Tiktok is interesting in that it e saw that, and it was like, ok, why would we share a portion of our money with creators if insta graham figured out how to do it without sharing anything? I think the reason to say that is because you're screwing yourself over. You're saying, like, only certain kinds of content that are good selling stuff are going to be economically viable on your platform. But at the same time, brandels are

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