How I Built This with Guy Raz cover image

Advice Line with Fawn Weaver of Uncle Nearest Premium Whiskey (April 2024)

How I Built This with Guy Raz

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The Power of Storytelling in Branding

This chapter explores how effective storytelling can enhance consumer engagement with a whiskey brand. It emphasizes the role of bartenders in enriching the customer experience through shared narratives about the product.

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