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Ep #002: Discovering the Path To Entrepreneurial Success

The Bottom Line: Ecommerce Tactics for Profitable Growth

CHAPTER

The Importance of Human Resources in Influencer Marketing

When I hear the role of like someone doing influencer marketing, they also do PR. All that indicates to me at least is that they're not going about influencer marketing the right way. They can't be a quality program being built out. It's more human than every other marketing channel. There's just so much like human elements to it in terms of negotiations and timeline. And that's just one aspect.

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