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Benji Hyam — Customer Research, Content Marketing, and Buyer Psychology

Everything Is Marketing

CHAPTER

Using Emales for a Service Business or a Sauce Business?

Syke Titi: I view marketing as if you just help people and try to add value. More often than not, that's what's going to lead to new business," he says. He explains how his agency builds up their own emal list by writing relevant content for each one of its clients. "I don't really have some crazy nurturing strategy where it's like, i'm going to send you this emal on use a research"

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