3min chapter

All the Hacks with Chris Hutchins cover image

Mastering the Art of Negotiation with Kwame Christian

All the Hacks with Chris Hutchins

CHAPTER

The Science of Anchoring

If you don't have enough information to make a competent first offer, and someone comes back with something that you think is crazy, how do you react? With an anchor that is outside range of possibility, i'm almost going to act like it never happened. Becauseof the science of anchoring, it sets that reference point. The more you talk about the anchor, the more legitimate it becomes in the minds of everybody around.

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