Measured Opinions #9: Is attribution modelling important?
The Measure Pod
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Is There a Future for Attribution?
Marketing anletics is the process of assigning value to a marketing channel when a conversion occurs. The first time i spoke about attribution was in relation to gugle analytics, and the tool set available within that to look at attribution. When i used to do g a training, it was an area of g that most people hadn't used before. I always enjoyed teaching people aboutt the intricacies of using multi channel funnels.
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