A LOAD OF BS ON SPORT cover image

048: Dan Ariely on trust, insurance & conspiracy theories

A LOAD OF BS ON SPORT

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The Fundamental Problem of Insurance Is Trust

The CEO of ShureTech Lemonade says the fundamental problem of insurance is trust. "It's a cycle of trust and abuse on both sides," he adds. The company wants to turn conventional insurance model on its head by showing trust in customers. It will take some time, especially if we have another trend like snowstorms, where people are very appreciative because they lose so much money.

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