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Breaking Down Barbie’s 18-Month Marketing Strategy in 23 Minutes (#143)
Marketing Against The Grain
The Impact of Airbnb on the Internet Culture
The Barbie brand did over a hundred partnerships, all kind of merchandising the brand. They had like incredible in-person events. The one that caught everyone's attention to begin with was this 3D model. It just shows you like creativity and marketing is so underestimated. When you nail it and plug into the popular culture, you can accelerate the success of your product.
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