When you’re managing ADHD—or simply navigating the distractions of modern life—traditional productivity tools often fall short. My guest, Skye Waterson, knows this better than most. A former academic turned ADHD coach and founder of Unconventional Organisation, Skye has helped hundreds of professionals—from entrepreneurs to executives—craft systems that support their unique brains instead of fighting against them.

In this conversation, Skye and I explore the science behind ADHD, the myths that persist around productivity, and how to design frameworks that meet you where you are. Whether you’ve been diagnosed, suspect you might have ADHD, or simply want to focus better in a world full of noise, this episode offers practical wisdom grounded in research and real experience.

Six Discussion Points

The turning point during Skye’s PhD that led to her ADHD diagnosis—and her shift from academia to coaching.
Why common productivity systems like the Pomodoro Technique aren’t built for ADHD brains.
How dopamine differences influence motivation, focus, and task initiation.
The “Focus Formula” method Skye teaches high-achieving clients to identify what’s truly urgent and important.
The role of transitions, zones, and small “dopamine boosters” in sustaining attention.
How leadership and neurodiversity intersect—and why we need more research on ADHD in executive roles.

Three Connection Points

Talking with Skye reminded me that productivity is never one-size-fits-all—it’s about alignment, not conformity. Her evidence-based yet deeply human approach to ADHD management offers lessons anyone can apply: simplify, start small, and give yourself permission to work with your brain, not against it.

Ep. 111 From Walled Gardens to the Open Web: Brad Thompson on the DSP Shift Powering SMB Growth

AdTechGod Pod

SMB spend opportunity and platform ease

The AI-powered Podcast Player