The Differences Between Marketing and Selling

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Selling is what you have to do when your marketing sucks. Unless you've got lead gen under control, selling is completely pointless. If I've done my marketing right, people won't say, well, I can't really afford it. So the consults I have with clients is not about convincing because convincing is selling.

From the archive: This episode was originally recorded and published in 2020. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.

Tom Poland is a multiple best-selling author who has spent 39 years as a sales and marketing professional. He is a specialist in generating the highest quality, inbound, new client inquiries. He lives in Castaways Beach, Australia and is voluntarily married.

Top 3 Vlaue Bombs:

1. Marketing is where you generate the leads, and selling is where you convert the leads.

2. The biggest obstacle is having an audience that has already experienced the offer you have from someone else - and they had a bad experience.

3. The great thing about marketing is that it puts an offer in front of someone who is already looking for that offer, and selling tries to convince them that the offer is a good proposal.

The Science of being in demand. Learn more by checking out Tom's website! - Leadsology

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