Most content creators don't make successful businesses. Of the 2 billion Twitch streamers and of the 10 million YouTubers, like who's making over 10k a year? The numbers are astronomically small. So what would somebody do there? So I'm a content creator. What am I doing there in this example? Making YouTube videos, Instagram video, Instagram reels and TikToks about that. For the business to marketing to business owners as like, Hey, business owner, here's what you should do or to consumers just being like, this is how I live a sustainable lifestyle.

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