Boeing CEO’s Comeback Plan for 2024 Takes a Hit Five Days In
Bloomberg Businessweek
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Boeing's Reputation at Stake
The chapter discusses the concerns surrounding the Boeing 737 MAX and its impact on consumer perception and regulatory perspective. It highlights the shift in public opinion following the two crashes a few years ago, but notes that now multiple variants of the aircraft are flying daily without consumers showing much concern. The chapter also touches upon Boeing's efforts to address product flaws and quality issues, emphasizing the potential damage to the company's reputation.
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