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120 Top of Mind by John Hall

The Marketing Book Podcast

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Are You Targeting the Right People?

i would rather reach 500 of the right people than a million of the wrong people. What important is not the ego of how many people i'm reaching, it who am ia targeting? Am i building trusts? And is a generating opportunity for our company and myself?" You talk aboutan authentic transparency. Is that so much more important than a lot of people realize? Well, because it's just rare, to be honest with you, people are. Mean, if you look it with some of the content that's out there. I know two or three of those people that were posting that are almost bankrupt. There's so much bes in the world sometimes so silly with content. And we

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