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How Mattel Protects Its Barbie Brand

Bloomberg Law

00:00

The Future of Barbie

Mattel sued rap snacks over its Nicki Minaj branded barbecue honey truffle potato chips. Judge Kaczynski, the last line of his opinion was the parties are advised to chill. Mattel's lawyers dropped the dispute after about a month. Terrence Ross: The movie itself represents a complete rebrand of Barbie. And I think it's going to impact the litigation by Mattel going forward.

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