3min chapter

The Human Risk Podcast cover image

Dr Melina Moleskis on Decision-Making (Part One)

The Human Risk Podcast

CHAPTER

Exploring Influences on Decision-Making in Purchasing Technology

Exploring the impact of advertising, reviews, friends' opinions, and personal biases on decision-making when buying a new computer. Analyzing how these influences can lead to self-selective validation processes and influence the final choice made by individuals.

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