How to Scale Up Your Energy Efficiency Projects?

The main issue is they didn't provide enough economic value to consumers. And even when they did, it was mostly free riders. The energy savings that you're going to derive from implementing these projects never pay them back. So what we found was people doing these projects had really old furnaces or really old air conditioners. They needed to replace em anyway, so they're just taking advantage of the government subsidies. We are, in essence, subsidizing wealthy people to up grade their homes,. similar to our subsidising wealthy people to buy teslas or other electric vehicles in solar panels to day.