#53 Who Is Michael Ovitz?
Founders
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CAA's Gorilla Marketing
"I played my hand as calmly as I could and waited for the outcome after I'd hung up did I realize my hands were shaking time crawled by 15 minutes before the deadline a messenger arrived with a new letter from Kaplan in the space of an afternoon he'd move from cease and desist to cease fire that day forged our siege mentality to defend our tiny position we unleashed hell on anyone who crossed us," she says. "Nobody wants to be treated just as what they are everyone wants to feel encouraged to become even more than they are to become the best version of themselves" 'This is a example of some great gorilla marketing that CAA did when they basically had no money so they need to
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