Ad Age Marketer's Brief cover image

Dove CMO on making purpose work and avoiding AI hype

Ad Age Marketer's Brief

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The Future of Body Washes

The brand has launched a new body wash product in the US. It's one of the biggest things the brand has done of any kind in products and in its history. The company is obsessed with having clinically superior formulas that really make a difference to skin and hair, he says.

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