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#091 - Richard Shotton - Some Very Important Effects In Advertising
Modern Wisdom
How to Make Things Easier
I was recently in America and I was at the United States National White Water Rafting Center, which is Anyone who's ever worn Patagonia. That's where they die and go to it's like mountain biking and hill climbing and white roll rafting all this stuff. They have a bar which has numerous cold brew coffees on tap and sure enough they have one which Takes the same time as Guinness to pour and that's it's advertising strategy. Removing friction making things easier is a massively underrated approach for marketers but there are rare occasions when you should try and make things harder. The more effort we put into something The more we appreciate it.
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