#167 - Progress your sales with healthy customer tension (Jen Allen-Knuth, Community Growth @ Lavender)
30 Minutes to President's Club | No-Nonsense Sales
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The Power of Constructive Tension in Sales Process
The constructive tension thing is so powerful. And it's one of the areas that I think I've changed the most as a seller recently via this podcast. We often shy away from because we feel like we're the bad guys. When in reality, we're focused on the outcome. As long as that's our guiding light, that's what matters.
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