The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

390. Dodging Disasters in Business with Gleb Tsipursky (Refreshed Episode)

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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Disasters Beyond Physical Incidents

Exploring how disasters in business can arise from issues like lack of alignment with goals and ineffective change management, with a focus on emotional understanding. Includes a humorous example from Office Space and a five-question process for decision-making to prevent disasters.

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