The Five Pillars of Pain Awareness

The key here is being what I call resonant. We talked about relevance already with that pain awareness. It's resonance. Are you communicating in values that vibe with them? Is there something about the way you show up and make them feel or think that they're like, this is the person I've been waiting for. This is really who I think can finally help" The last piece is now awareness. And that's like, okay, why should they take action now?