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#124, Francois Monti, author, drinks writer, vermouth fanatic

The Philip Duff Show

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Reassessing Youth Drinking Trends

This chapter examines a Rabobank report on the drinking habits of younger generations, challenging assumptions about their alcohol consumption. It discusses the implications of misleading statistics in the beverage industry and critiques the research methods that shape our understanding of Gen Z's relationship with alcohol. The conversation highlights the rise of cocktail culture among youth while scrutinizing the disconnect between media narratives and actual drinking behaviors.

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