Futures designer Nick Foster spent decades helping tech companies create products many of us didn’t even know we wanted. As the head of design at Google X — a.k.a. Alphabet’s “Moonshot Factory,” which is now known simply as “X” — he led teams working on brain-controlled computer interfaces, intelligent robotics, and even neighborhood-level nuclear fusion. He also designed emerging technologies for Apple, Sony, Nokia and Dyson. But in his debut book, “Could, Should, Might, Don’t: How We Think About the Future,” Foster argues for a more measured approach to thinking about big disruptive technology, like A.I.
Kara and Nick talk about the pitfalls of the current AI hype cycle, why executives need to think critically about how everyday people are using AI, and how companies can more thoughtfully adopt the technology. They also talk about Foster’s argument that all of us need to take a more “mundane” approach to thinking about AI and the future.
This episode was recorded live at Smartsheet ENGAGE 2025 in Seattle.
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