2min chapter

Animal Spirits Podcast cover image

Talk Your Book: 100% Downside Protection

Animal Spirits Podcast

CHAPTER

How to Roll Out a New Product and Lock in the Upside

If you're at your cap and you want to roll out, you can do it. So let's say that the recipe is up 16% over the next 10 months. You're going to maybe be up eight or something like that. People do that all the time. They step up. And so I can see some people say, yeah, I'm only up eight, but I'm going to take that off the table and make sure I keep that. That's available to people.

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