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The Cost of LLMs for Search?
Sacha Nardello: I know that when Sacha Nardello was talking about integrating these things into Bing, he almost had this, your margin is my opportunity style perspective relative to Google. But personally, there is more and more evidence that says that you don't need like the full power of the largest, biggest model to get most things done. We're very comfortable with using models that are in the five to 10 billion parameter range. There's a human feedback loop that is about to kick off and be there. And if I were them, I would offer Apple 100% of rev share in order to get at the traffic.