The Importance of Customer Experience

There's a gap between when you buy something and the excitement you have at that moment. You don't want it to be five to six weeks later because the excitement will have changed, right? Ideally shorter, yeah, like a week. So pre-orders allowed us to say, here's what we're doing. Are you into this? And then we saw a ton of orders. I think on the first one, we had like 800 orders total, right? Or maybe more. We're like, oh, okay. So our next go around, we used that data to then buy inventory. And to say, okay, let's plan for around 1000 orders in the first week.