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Developing a Social Media Strategy That Works - Jennifer Watson

The Agents of Change Digital Marketing Podcast

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How to Increase Engagement and Conversation on Your Platform?

engagement is like the number one thing. So it's not only growing the audience, but organically increasing that engagement and driving traffic to the sight. I try to grow by 50 % a year on everything. But there can be even more aggressive goals than that. Really focusing in on that continent and spending that time is critical. And looking at the metrics. Like we have sheets upon sheets of it, and it's fun and it's amazing as it is interesting.

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