226: Building Trust in Marketing Data: An Engineer's Guide to Attribution Architecture with Lew Dawson of Momentum Consulting
The Data Stack Show
Understanding UTM Parameters and Their Role in Digital Marketing
This chapter explores the significance of UTM parameters in digital marketing, tracing their origins and evolution within analytics. The discussion highlights the challenges of consistent application across channels and its effect on data reliability and reporting.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
