
In Conversation: Inside UGC Game Development with Gamefam CEO Joe Ferencz
Deconstructor of Fun
00:00
How to Reach Your Customers in the Most Engaging Way Possible
We just released races into the game. So we rebuilt the racing feature. You earn special currency from races and you can spend that special currency to collect special skins only available through races. We have a ton of brand partners. And what brands are really looking for is reaching their customers in the most engaging ways possible, says Roblox's Gray.
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