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A Unicorn Builds a Brand, Not Just a Book of Business with Joanne Tan: An EOFire Classic from 2021

Entrepreneurs on Fire

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Building a Positive Brand Image through Team Culture Buy-In

The chapter emphasizes the crucial role of leadership in cultivating a company culture that prioritizes values like social impact and human greatness, drawing comparisons between companies like Uber and Nike. It discusses how adopting a 'stargazer' mentality, focusing on a clear vision and inspiring others, can lead to greater success than being stuck in a 'firefighter' mindset of only handling immediate tasks.

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