The Importance of Personal Branding

Felix: I think personal branding is both about fitting in and standing out from others. Jill: We each have been socialized in a certain culture that says whether or not it feels acceptable to self-promote. Felix: Do you want to write your own story? Or do you want to let other people write the story of you?Jill: It's actually both inward looking to form the story, but outward facing in understanding that value that you're going to provide.