New Books in Business, Management, and Marketing cover image

Wendy Smith and Marianne Lewis, "Both/And Thinking: Embracing Creative Tensions to Solve Your Toughest Problems" (Harvard Business Press, 2022)

New Books in Business, Management, and Marketing

CHAPTER

The Importance of Indoor Thinking

It seems like indoor thinking is most important, kind of the higher up in the organization you go. You don't have to live in this state of suspended animation 24-7, but rather it's a way of thinking that is really strategic. And we have seen that ways in which leaders have cascaded this kind of thinking down into their organization, and it has been incredibly powerful.

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