1min chapter

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China and the Labor of Reinvention with Lin Zhang

Macro N Cheese

CHAPTER

The Importance of Rural E-Commerce in China

Migrant returnees and sometimes reverse urban to rural migrants emerged as a new generation of entrepreneurs in rural China. And all this laid the foundation for the rural e-commerce boom starting from the late 2000. A big market with an equally big pool of relatively well-educated labor, but also locally coordinated governments. Most of them have taken power through relatively radical socialist revolution transformation. So I think this makes China unique, distinct in a way. It says China apart from, for example, Indian who has a large population size, but it's less centralized or fragmented.

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