In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and  Soumeya Benghanem welcome Michael W. Lam (Zoom) as they discuss how to thrive in a product led organization. PMs can thrive in a product-led organization by adopting a data-driven mindset, leveraging customer insights to inform decision-making, and prioritizing cross-functional collaboration to align teams and drive innovation. By staying attuned to market trends, embracing agile methodologies, and fostering a customer-centric culture, PMs can navigate the dynamic landscape, deliver exceptional products, and achieve long-term success in a product-led organization.

Disclaimer: All opinions of the speakers are their own.

What to Listen For:

• 00:00 Intro
• 05:54 What’s a product led organization?
• 06:54 Important for the customer vs. PMs
• 09:15 Building instead of outsourcing
• 17:34 Aligning product teams for success
• 21:37 How to thrive in a product led organization
• 24:31 Product leaders protecting their products from salespeople
• 25:37 Recognize the product you’re building and who it is for
• 29:47 Main differences between product led organizations and other organizations
• 32:09 Data vs. Emotions
• 40:04 Free trials and free tiers products
• 45:06 Risk Assessment Framework
• 51:40 Final thoughts