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The Future of Branches in a Digital Age

Banking Transformed with Jim Marous

CHAPTER

Exploring Innovation Labs, Customer Values, and Digital Processes in Branch Experiences

This chapter delves into the establishment of an innovation lab in a store to trial new products with customers, defining essential values for customer satisfaction, and enhancing digital processes to avoid unnecessary branch visits. The focus is on delivering tailored guidance and advice to customers for an enriched branch encounter.

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