This chapter explores a company's expansion into Singapore and New York City, targeting the large Chinese population in Singapore and the US market. Despite challenges due to COVID-19, the company successfully launched an online shopping website in the US and experienced growth in non-Asian customers.
The bra and underwear market in China has grown bigger than ever, with domestic brands quickly taking over the intimate wardrobes of a new generation of Chinese women. We discuss the recipe to success of these companies. On the show: Heyang, Xingyu & Brandon Yates