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Sweet Green's Social Media Strategy: Giving the Secret Recipe Away
Sweet Green has recently taken a page out of high fashions book and is starting to do some pretty cool collaborations with, you know, Michelin starred chefs. It's just making these things from scratch is a lot of work, whether it's like grating with fresh ginger or all the steps that go into it. These aren't like chef driven insane recipes. They're meant to be really simple and highlight. The quality of the produce and the ingredients are what make them craveable.