13min chapter

30 Minutes to President's Club | No-Nonsense Sales cover image

How to Train Teams on Discovery That Digs Deeper and Closes Bigger | Eleanor Dorfman | Ep. 281 (Lead)

30 Minutes to President's Club | No-Nonsense Sales

CHAPTER

Shifting to Value-Based Selling

This chapter explores the transition from traditional feature-based selling to a value-based sales approach, emphasizing the critical role of management and cross-department collaboration. The speakers discuss the importance of a common language among teams to enhance communication, streamline processes, and align strategies with customer needs. They also address the challenges faced with internal tools and the benefits of implementing structured workflows for improved efficiency and product launches.

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