The Science of Dopemin

The thrill we get from buying a new prize on e b is well under by science. It's caused by a neuro transmitter called dopemin. Whenever we buy something exciting, the reward areas of our brain release a bunch of dopamine. This not only triggers a pleasurable sensation, but also makes it more likely that we'll repeat the behavior. Bruce began to study the science of why we like to accumulate so much stuff. His research became the basis of his recent book, possessed. Why we want more than we need....