Is Privacy a Strategy for Information Security?

I kind of am annoyed with the way that people respond to me when I say I'm researching privacy and I'm a privacy researcher because usually the first question I get is why why does privacy matter. People don't think of privacy as information security it's also about authentication and integrity but privacy is a big part of that. Do people actually does the average person care enough? I mean I think I think the answer is overwhelmingly no right now in our society we've found ourselves in this weird situation where privacy is actually the default is the opposite unfortunately.